About Digital Towns · Founder

About the Founder

Rytas Dirse

Rytas Dirse

Solo Founder & AI Architect, Digital Towns

Digital Towns - When a Farmer learns code

Digital Towns is built by one person. I designed and engineered every part of it: the architecture, the full stack, the AI pipeline and the deployment. It took five iterations, countless rewrites and thousands of hours. The goal never changed: give people in real towns the facts about where they live, and give newcomers the information they need without having to hunt, scroll, post or swim through a thousand ads. It cuts out the noise and leaves pure signal for those who want it.

Three flags

I hold three citizenships: American, Canadian and Lithuanian. Of the four of us kids, I'm the only one who ended up in the States. I like to joke it's because I was also the only one who had to pledge allegiance to the American flag in high school. College didn't stick. I spent a year at university in Lithuania, mostly having fun while pretending to try.

I'm not a veteran. My mother's father was: a Lithuanian who worked as an engineer on American technology that was still in use, the last time I checked. My mother, his daughter, worked with farmers around Norfolk County on payroll and some of the earliest point-of-sale and payment processing systems, long before most of the tools we have today existed.

My mother was told it would be impossible for her to have another child after the third was born. I have been described as the miracle baby of the family my entire life.

What's in a name

I was born on April 17, 1991, the year the Soviet Union recognized Lithuania's independence. That makes me an Aries sun, the first sign of the zodiac. This year, my birthday fell on a super new moon in Aries, with the Moon near its closest point to Earth at the start of a new lunar cycle. It landed in a rare sky: six planets and lights sat in Aries together, including Saturn and Neptune. Those two meet only about every 36 years, and this year they met in Aries for the first time since 1703.

Rytas means morning in Lithuanian: the start of a new day. Kazimir comes from the old Slavic Kazimierz. Linguists trace it to words for "destroy" and "peace," while name books often translate it as "bringer of peace." I read it as both: breaking down the old way so something better can be built. St. Casimir was a prince, the son of the King of Poland and Grand Duke of Lithuania, who chose to serve the poor over a life of royal comfort. He became the patron saint of Lithuania. Every March, Vilnius celebrates him with Kaziuko mugė, a market where more than a thousand makers fill the streets of the old town. Dirsė is rye brome, the wild grass that has grown alongside the grain for thousands of years. It ripened with the harvest and survived every season. It fed people in lean times, and it has been called both a weed and a crop.

Fourth-generation farmer

Farming in our family started with my great-grandfather in Lithuania. My grandfather grew tobacco, and I spent my childhood walking those fields barefoot, too young to work but always underfoot. When my dad took the farm into organic produce, territory nobody in the family had worked before, we all pitched in. I was in seventh grade, learning it right alongside him as he figured it out. I've learned a lot about farmers markets, everyone's gotta eat.

Mushrooms run in the family too. I was named after a mycologist. My dad grew shiitakes, sold spawn and educated other growers, and my oldest brother spent years as a commercial mushroom grower and worked his way up.

My father's cancer diagnosis changed my direction. Through his medical marijuana license I found the medical marijuana industry in Arizona and started my career as a commercial grower.

During COVID I went home to Canada to help on the family farm for the summer. That turned into a year with a cannabis grow-tech startup built around high-pressure aeroponics. My Arizona experience made me the only qualified candidate in the area to help run and develop an extremely advanced system.

Always building something

Reselling has run alongside the growing the whole way: flipping pallets, thrifting, sourcing used books for Amazon FBA. I taught myself plant tissue culture and turned it into a production and education business. Through live sales, it grew from a standing start to more than 30,000 orders and around $1M in sales in two years, with a 4.9-star rating.

I ranked in the top 1% of sellers on Palmstreet, a Silicon Valley-backed live commerce app with a China-based team, two years in a row, and by the time I left I accounted for around 1% of the platform's total sales. Palmstreet was formerly known as the Plantstory app. I never understood how anyone can abandon their name and change it for real. It takes a lot of energy to build a brand. It's part of your identity and your core values. It becomes a reflection of who you are and what you believe in and what you will tolerate. I was the only US tissue culture producer to reach that level. As a solo operator with an internationally recognized US tissue culture brand, I was competing against the largest nurseries in the country and imports from mega tissue culture labs around the world, mainly from China. That work led me into brand preservation and redevelopment, and into live, gamified commerce.

Poker taught me systems

In 2016 I moved to Las Vegas to play poker professionally. I cashed in my first two World Series of Poker events back to back, including a 47th-place finish out of 667. GGPoker later sponsored me for Team Canada during its Canadian rollout, where I made the final table of a ring event. Online, I finished second in a major 30-day leaderboard spanning 800,000 hands.

Poker shows you how people act when something scarce and valuable is on the line. A system that lasts needs fair rules, real rewards and a reason to keep showing up.

It also teaches you stoicism, fearlessness, patience and timing. You keep making the best decision you can by weighing every variable and projecting where each option in front of you could lead. You learn to read human behavior and tendencies, and you learn emotional control and risk management.

For example, it's a lot easier to go all-in when you barely have any chips left in front of you than to call an all-in when you have a bigger stack. You will mostly be giving up equity, if you know what I mean.

Now, Multi-way pots are a little different, there are more things that can happen. You really gotta bring your WitZ or itz definately gonna costya farms. Huge! so Huge!, i mean its unbelievable how huge it could be, Maybe one of the Hugest, Blunders, Ever.          I don't know, we will see.

But, if cards are played right, you will go from 0 to Hero, In one great hand.

We love our farmers, big farmers, small farmers, we make sure that all of our farmers are well taken care of.
We do right by our farmers.

You learn strategy, and how to adapt it to the situation in front of you. Most importantly, tournament poker teaches you that in order to win games, you have to play to win.

Gamified commerce

Microcultivate plant tissue culture production started in a Phoenix garage, with its first sales on Whatnot. Shout out to Whatnot for making that possible. From one Phoenix garage to the next, thank you. I ran three-day live game shows, streaming nonstop with rare plants as the prizes. People came for the plants and stayed for the show. Regulars got to know each other, and the chat became a real place. Commerce and community don't have to be separate.

A bridge between worlds

Digital Towns lives in the space between the physical and the digital. It connects the two in ways that weren't possible before. Your town is real: the streets, the shops, the people you pass every day. The internet is where you go to find out about all of it. Most platforms pull you away from the place you live. Digital Towns is built to bring you back to it. Because it's mapped to real places, it also works as a canvas: anything, can be built around the laws and regulations of a specific place.

Building that bridge takes a specific kind of work. Every town has to be researched, verified and kept current, fact by fact. To build it right and solve real problems, the decisions can't be driven by revenue. You can't solve big problems caused by revenue-based decisions with a revenue-based focus. The moment ad dollars decide what you see, the signal turns back into noise.

How am I going to fund it? Fair Trade.

I keep hearing the term "new world order," and I've only ever heard it described as something to fear. That's the trick: if people are taught to reject any new order, they keep subscribing to the current one. Take a look at everything that is happening in the world today. This is what you are subscribing to. When many males are born big and strong, hard-working, pure-hearted families are spread across the world, barely getting by, while jokers, entertainers, and clowns make millions of pieces of paper by talking. It's the grand test and joke on humanity, and most of us have been flunking it. The devil is laughing in your face. Is it fun to compete to be the top slave in a little pond? One more shiny toy than the next, to stroke your ego. To those who have held power through manufactured scarcity, withholding resources, and keeping people confused with intentionally harmful and complicated laws, distractions, chaos, and poisoning the waters and food: I have news for you. Abundance is already here. The pendulum has already swung. If you don't believe me, take a look at this project, and take a very deep look at who built it. A blind man led by his shepherd, the beast Oden, and Uber funded the entire thing.

"When you pass through the waters, I will be with you; and through the rivers, they shall not overflow you. When you walk through the fire, you shall not be burned, nor shall the flame scorch you."

Isaiah 43:2 (NKJV)

Community is currency

The most valuable thing anyone has is the people around them and how they treat each other. Today, if you start an online business, you have to pay a tech company in another state just to let your neighbors know you exist. To be fair, social media ads can be extremely powerful. You wouldn't believe how much impact a simple $10 geo-targeted Meta ad can have in a small town with no competition. Digital Towns is built so the value a community creates stays in that community.

  • Proximity sourcing keeps money circulating close to home whenever possible.
  • Our affiliate program gives everyone a way to earn by supporting the brands we curate on the platform.
  • Auctions, starting soon, will bring deal hunters in and put those brands in front of them.
  • Games bring the engagement instead of ads and noise. The prizes replace the ad: a local sponsor gets the same visibility by giving back to their own community, instead of paying a tech company in another state. The giveaways drive traffic to the whole platform, not just one seller's show, and they'll grow as the platform grows.
  • US live sellers and brands bring their own audiences to their shows. They don't compete with the rest of the market and pay fees for it. They earn more when something else from the market sells through their affiliate link.

We openly and transparently promote our own brands and products right alongside everyone else's. And we're building custom selling tools that don't exist yet, at every level, made by someone who has sold on the other marketplaces and knows their tools inside out.

Closest first

I've worked in the packing department of the biggest e-commerce company in the world, and I've delivered for them too. You'd be surprised how many people order cases of water, with free returns built into the deal. That's something you can grab at any gas station. And how often does something get ordered from a big online store when the mom-and-pop around the corner had the same item on the shelf?

Everyone agrees we should support local. But when nothing tells you instantly that a small operator has what you're looking for, and 50 competitors sit in front of you with free shipping, free returns and two-day delivery, most people choose the latter. Mostly out of convenience. So we're building the infrastructure to make the local option just as convenient.

We're rolling out proximity-sourced commerce to do that. When you search for a product a local shop carries, that shop shows up first by default. No ad has to talk you into shipping it across the country when it's already down the road.

That structure comes from Lahti, Finland. Lahti was the first city in the world to launch personal carbon trading for its residents, through its CitiCAP project: an app that tracked how people traveled and rewarded lower-emission choices. More than one in three users, 36%, reported cutting their mobility emissions. Money alone didn't do it. The city's results name the information on people's own emissions and the willingness to challenge themselves as main reasons, alongside prizes, and the project's EU expert concluded that the economic incentive was not great enough alone to change behavior.

Lahti is a city of about 120,000 people. About 2,500 residents registered in the CitiCAP app, roughly 2% of the city, and in any given week between 100 and 350 of them were active users. Now picture a city that size with just 1% of residents, about 1,200 people, using Digital Towns. Nobody opts into a budget or learns a credit system. Every one of them sees the closest option first, every time they search. That is more than three times as many people acting on better information as CitiCAP had in its busiest week. By our estimate, if each of them made two local purchases a month instead of shipping from across the country, that one town would avoid roughly 43 tonnes of freight emissions a year. The money from those purchases would stay local too. Scale that across every town, and the gap only widens.

CitiCAP was backed by about €3.8 million in EU funding.

Estimate based on about 1.5 kg CO2e avoided per local order, using US EPA SmartWay and UK DEFRA freight emission factors. This is a projection, not a measured result.

That finding shaped how we build. Digital Towns doesn't ration anyone, tax anyone or ask anyone to track a footprint. It puts the closer option in front of you at the moment you're choosing and lets you take it. Over time that means fewer miles driven, more money staying in town and local businesses being found on merit instead of ad budget.

How it's built

AI built for people, not on people. Every page comes from official US sources and passes quality gates before it goes live. Each one is fact-checked a second time after it's written, and if a reader reports an error, we check it again. Facts only. US sources. US brands.

Three rules

If this project inspires anyone at all, these are the three rules I'd give another aspiring entrepreneur:

  1. Learn how to swing.
  2. Learn how to get better at swinging.
  3. Most importantly, make sure that you continue to swing.

"The people who are crazy enough to think they can change the world, are the ones who do."

Steve Jobs, Apple's "Think Different" campaign (1997)

But you have to be a doer, and a thinker.

"It matters whether someone has a good heart."

Elon Musk, on hiring (2013)

When the power of love beats the love of power, the world knows peace.

Ryt

Digital Towns is a product of Happy Tech Corp.

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